Feeling stuck? You see everyone launching another ebook or the same old online course, and it feels like you missed the boat. The market seems totally saturated, right?
What if I told you there’s a whole world of digital products that most people completely overlook? These are the hidden gems—the items that solve specific problems for passionate audiences without forcing you to compete with thousands of others.
Let’s pull back the curtain on the most underrated digital products you can start creating today.
Why Bother with Underrated Digital Products?
Think of it like this: selling a generic ebook is like trying to open a burger joint in a city with a McDonald’s on every corner. It’s a tough, crowded market. You’re fighting for scraps.
But what if you opened the only vegan taco truck in town? Suddenly, you have less competition and a highly dedicated customer base. That’s what finding a niche with underrated digital products does. It gives you a massive advantage by allowing you to serve a dedicated audience that has been ignored.
You’re not just another voice in the noise; you’re the go-to solution for a specific problem.
5 Underrated Digital Products You Can Start Selling Today
Ready to see what’s possible? Here are five incredible digital products that have massive potential precisely because so few people are selling them well.
1. Hyper-Niche Planners & Journals
Forget generic daily planners. The real opportunity is in creating planners for an incredibly specific need. Think smaller, deeper, and more focused. People will gladly pay for a tool that feels like it was designed just for them.
Imagine these examples:
- A “Side Hustle Launch Planner” for new entrepreneurs.
- A “Dungeon Master’s Campaign Journal” for D&D players.
- A “New Gardener’s Soil Health Tracker.”
These products work because they solve a unique problem for a passionate audience. You’re not just selling organization; you’re selling a specialized tool that supports someone’s hobby or professional goal.
2. Premium Notion & Trello Templates
Productivity tools like Notion and Trello are incredibly popular, but most users only scratch the surface of what they can do. Many are overwhelmed by the idea of building a perfect system from a blank slate. That’s where you come in.
You can create and sell sophisticated, pre-built templates that offer a complete system. This isn’t just a to-do list; it’s a “Content Creator’s OS” in Notion or a “Small Business CRM” in Trello. You are selling a shortcut—saving people dozens of hours of frustration.
Pro Tip: These are some of the best underrated digital products because you’re essentially selling expertise packaged as a functional tool. Check out how powerful these platforms are on Notion’s official site.
3. Interactive Workbooks & Challenges
Let’s be honest: most people buy PDFs and never read them. An interactive workbook, however, encourages action and delivers real results. It’s a product designed for transformation, not just information consumption.
Instead of a static PDF, create a workbook with fillable fields, checklists, and embedded links to unlisted videos. Frame it as a challenge, like a “7-Day Confidence Building Workbook” or a “30-Day SEO Kickstart Challenge.” This structure provides accountability and has a much higher perceived value.
4. Niche Stock Media Bundles
Everyone knows about stock photos, but the market for niche media bundles is wide open. Creators are always desperate for unique assets that make their work stand out. You can provide the secret ingredient they’ve been looking for.
Don’t think photos. Think:
- “Vintage Film Grain Overlays” for video editors.
- “Lo-Fi Music Loops” for YouTubers and streamers.
- “Hand-Drawn Botanical Procreate Brushes” for digital artists.
These bundles solve a recurring, technical need for other creators. If you have a skill in design, video, or music, this is a fantastic way to monetize it.
5. Professional “Done-for-You” Scripts & Text Templates
This is one of my favorite underrated digital products because it directly leverages your professional experience (your E-E-A-T!). You are selling a shortcut to a result by giving people the exact words to use.
Think about the pain points in your industry. Can you solve them with a template? For example, you could sell “50 Cold Email Outreach Templates for Freelancers,” “Podcast Guest Pitch Scripts,” or “Social Media Caption Prompts for Realtors.” You’re saving people from writer’s block and helping them achieve their goals faster.
How Do You Market These Products?
Selling these products requires a slightly different approach. You can’t just run a generic ad. You need to find the people who have the specific problem your product solves.
Go to the communities. Find the Reddit subforums, Facebook Groups, and online forums where your target audience hangs out. Don’t just spam your link; provide value and show how your product solves their problem.
Use visual platforms. For products like planners and templates, visual search engines are your best friend. Platforms like Pinterest and Etsy are perfect for showcasing your designs and attracting buyers. For a great starting point, check out this guide to selling digital products on Etsy.
Ready to Stand Out in the Digital Product Space?
The digital product market isn’t too crowded—you just might be looking in the wrong places. The path to success isn’t about creating another ebook; it’s about finding a specific problem and solving it brilliantly.
By exploring these underrated digital products, you can build a profitable business that truly stands out. Stop trying to compete with everyone and start creating something unique that a dedicated audience is waiting for.